‘Purpose has to be concrete and tangible’

An interview with Geraldine Fraser, Global HR Director at FrieslandCampina. In 2014 she joined the company in Asia. Four years later she moved to The Netherlands. “Getting back closer to the mature home markets of FrieslandCampina has been a bigger adjustment than I anticipated,” she says. “What remained unchanged was the purpose of the company.”

‘To win as one’

An interview with Abbe Luersman, an American and CHRO of Royal Ahold Delhaize. Luersman, named CHRO of the year in 2018, guided the merger of the Dutch supermarket group Koninklijke Ahold NV and the Belgian Delhaize Group. Together with 370,000 colleagues, she laid the foundation for a new company with a new culture and purpose.

‘Working towards a new Olympia’

An interview with Dimitri Yocarini, CEO of Olympia. Since starting his career as a recruitment consultant, this young and driven businessman has quickly risen to become the owner and CEO of one of the largest employment agencies in the Netherlands. Purpose and profit are central to his thinking.

‘From Command & Control to Empowerment’

A conversation with Lisette Jacobs – director of Lamb Weston/Meijer – with the focus areas of Human Resources, Communications and Sustainability. In consultation with the management, Ms Jacobs has given shape and substance to the transformation of the organization, which together with the American company Lamb Weston Inc. is a world player in the potato-processing industry.